Bloody love it (the article not the $50m loss).

I’ve always been fascinated by giant, artistic fuck ups that go through hundreds of people and no-one says “woah, hold up, this is shit.”

Star Wars episodes 1–3 for example. Or Metallica’s ‘St Anger’ album. Or when Coco-Pops decided to change their name to Choco-Krispies with absolutely disastrous results.

And then of course the more horrendous side of multi-layered failures that cause planes to crash and power plants to explode.

It’s really a mass-psychology issue. There must be books on this subject?

Still, fascinating stuff. I didn’t know about Tropicana until now! Very interesting article. Thanks for writing.