Simon Sinek Has Got Millennials Asking the Wrong Questions

Don’t start with why, create and find a why

Jamie Jackson
Honest Creative
Published in
4 min readOct 16, 2020

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Simon Sinek — Director Photoshoot (Credit)

A big trend in self-improvement these days is to “start with why”.

This phrase can be attributed to motivational speaker Simon Sinek, his book of the same title and a good deal of slick marketing, including this TED talk of him which went viral (7.3 million views and…

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Jamie Jackson
Honest Creative

Between two skies and towards the night. // Email me: jamiejacksonati [at] gmail [dot] com